I design trust into technical systems.

I design trust into technical systems.

I design trust into technical systems.

Four years of experience designing 0 to 1 and improving technical workflows. Master’s in Human-Computer Interaction + Design and a proven record delivering end-to-end designs in collaboration with B2B SaaS engineering and product teams.

Selected work

Simplified data modeling

Qualtrics, Data Platform — 2025 to 26

Unified framework for human + synthetic personas

Qualtrics, Online Panels — 2022 to 25

Before

My redesign

10x increase

E-commerce and checkout pipeline

Qualtrics, Product Led Growth — 2023

Forced focus

University of Washington — 2022

Voice user interface earcons

University of Washington — 2022

Reach me at kellyluo.kluo@gmail.com or in Seattle, WA


Reach me at kellyluo.kluo@gmail.com, on LinkedIn, or in Seattle, WA


Reach me at kellyluo.kluo@gmail.com or in Seattle, WA


Reach me at kellyluo.kluo@gmail.com or in Seattle, WA


Reach me at kellyluo.kluo@gmail.com or in Seattle, WA